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Investing in next generation businesses for the new consumer

We give consumer businesses a new blueprint to become the generation defining companies of tomorrow. We back dynamic founders and teams that want to go global, differentiate on brand, and compete beyond price.

  • wellness & longevity ‧ personal empowerment ‧
  • wellness & longevity ‧ personal empowerment ‧
  • personal empowerment ‧ sustainability ‧ community engagement ‧
  • personal empowerment ‧ sustainability ‧ community engagement ‧
  • community engagement ‧ future of care ‧ lifestyle & beauty ‧
  • community engagement ‧ future of care ‧ lifestyle & beauty ‧
  • future of care ‧ lifestyle & beauty ‧ future of care ‧
  • future of care ‧ lifestyle & beauty ‧ future of care ‧

The new generation of consumers think and behave very differently

The new consumers - Women, Millennials, Gen Zs, Gen Alphas - have attitudes and consumption behaviours that are defining new norms. Fast-moving demographic shifts in the region are reshaping fundamental needs and the region's growth drivers are undergoing significant tectonic shifts.

Our Approach

we put people
 at the heart

We start with putting the consumer at the center of everything we do. We work to deeply understand the mindset, behaviour, cultural values and aspirations of the new consumers. Through consumer research and local market visits, we ensure our funding delivers real impact to the businesses we work with and the communities they reach.

driven by insights

Developing key consumer insights enables us to help our founders focus on building what really matters. Our insights into consumer motivation and behaviour enables
us to discover and invest in the best teams building products or services that address underserved needs. Consumer insights that stem from real needs hardly wavers and provides the best foundation for building a sticky business that grows with
your consumer.

Brand as the moat

We work with founders to build durable businesses driven by brand strategy.
Brand becomes your business moat and gives your business pricing power, enabling
it to outrun the competition. From operations, channel management, marketing,
to purpose, we consider how every aspect of your business should function when it starts from your Brand, creating a more synergistic, dynamic and omnichannel experience for your consumers.

we walk the talk

We are a team of operators who have built consumer businesses in Southeast Asia & the USA. We know what it takes to put people/humans at the heart, to build an insights-led business with Brand as its moat. We know what it takes to build durable world-class businesses that address real needs, inspire brand loyalty and deliver outsized returns.

Portfolio

These are the disruptive, generation-defining businesses for the new consumerthat are challenging the status quo and reshaping the landscape of Southeast Asian consumer businesses.

View our Portfolio

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Asia Beverages

AYA is a "better for you", great tasting sparkling turmeric drink, made of 100% natural ingredients like ginger, L-Theanine, and Vitamin B complex. AYA's ingredients boost vitality, immunity, mood, focus and aids in reducing inflammation.

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NativeX

NativeX is an online English language learning platform for working professionals. It provides job-specific functional English language learning, helping its customers upskill themselves to get ahead in life.

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Dew It

Dew It Skin is an SPF-first colour skincare brand. Sun protection is the first essential step to younger, healthier skin. However, sun protection usage is low in Southeast Asia. Dew It's vision is to see the new generation of consumers using suncare as part of their daily skincare ritual.

What founders say about us

"Working with Huiting has been an amazing experience.
What stands out about her are her humility and integrity—
she does what she says she will, every single time.
Her proactiveness in supporting us has been invaluable; it's evident that she is deeply committed to helping founders succeed. You quickly find yourself placing deep trust in her, which is an indispensable quality in any investor-founder relationship. I can wholeheartedly say that Huiting is not
just an investor but a trusted partner in our journey."

Wisnu Nugrahadi

Founder, StaffInc

“It has been a fantastic experience collaborating with Huiting, who has provided invaluable support across several pivotal aspects of our business. This includes fundraising, facilitating introductions to potential partners, and contributing to the overall strategic direction of our company through her board affiliation. We have maintained an ongoing dialogue covering a wide range of topics, including business strategy, executive recruitment, organizational development, and securing capital. Huiting played a crucial role in connecting us with key stakeholders, many of whom have become long-term partners.”

Tushar Aggarwal

Founder, Stashfin

"Huiting has been a great partner and a trusted advisor.
She impressed us not only with her transparency but also
her analytical approach. Her extensive industry knowledge
has been relevant to tackling business issues and navigating complex waters. We are grateful for our partnership and her support throughout the investment process and ongoing today. We recommend her to any entrepreneur looking for top-notch funding and guidance."

Andrew Kandolha & Rama Suparta

Founders, SATURDAYS

“Working with Huiting and the Blueprint team has been incredible. They’ve provided continuous value through commercial insights, network introductions, and strategic guidance. As we’ve scaled through our Series A, it has allowed our business to mature and evolve with Blueprint’s guidance. Love working with the team!"

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Chloe Songer & Stuart Ahlum

Founders, Supercircle World

Perspectives

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