We harness brand value for exceptional growth

We invest ahead of the curve by collaborating with entrepreneurs looking to shape a new future for the next generation.

We fund ambitious, dynamic founders building products and tech-enabled services for the next generation.

We, quantify, measure and track Brand Value to help founders build a strong brand moat. Factors like emotional affinity, trust, aspirational values, and engagement amplify business value beyond price, giving companies long-term pricing power  and a competitive edge.

BLUEPRINT BRAND VALUE FRAMEWORK

Building a brand led business

Our Approach

WE PUT PEOPLE AT THE HEART

We start with putting the consumer at the center of everything we do. We work to deeply understand their mindset, behaviour, cultural values and aspirations of the new consumers. Through consumer research and local market visits, we ensure our funding delivers real impact to the businesses we work with and the communities they reach.

DRIVEN BY INSIGHTS

Developing key consumer insights enables us to help our founders focus on building what really matters. Our deep insight into consumer motivation and behaviour enables us to discover and invest in the best teams building products or services that address underserved needs. Consumer insights that stem from real needs hardly wavers and this provides the best foundation for building a sticky business that grows with your consumer.

BRAND AS THE MOAT

We work with founders to build durable businesses driven by brand strategy. Brand becomes your business moat and gives your business pricing power, enabling it to outlive the competition. From operations, channel management, marketing, to purpose, we consider how every aspect of your business should function when it starts from your Brand, creating a more synergistic, dynamic and omnichannel experience for your consumers.

WE WALK THE TALK

We are a team of operators who have built consumer businesses in Southeast Asia and the US. We know what it takes to put people/humans at the heart, to build an insights-led business with Brand as its moat. We know what it takes to build durable world-class businesses that address real needs, inspire brand loyalty and deliver outsized returns.